While reading the History of Beauty by Umberto Eco I came across to what it seems to be the source of inspiration of the Starbucks logo. There are many representations of two tailed mermaids, but they mostly date to 15th and16th Centuries, while the engraving I found in this book dates to 12th Century. I was really excited to see it because, if you remember well, there’s been a funny debate about the true meaning of the Starbucks logo. In the picture below you can see the original Starbucks logo (1971) and in the second picture there is the logo used since 1992. It was slightly change in 2011, but I think…